UPDATED December 2015:
Since the original article was written, gtest and gmock have been merged and moved into a single repository on Github under the name GoogleTest. I’ve updated the content here to reflect the changes and the article now also covers both gtest and gmock. I’ve also revised the general purpose implementation to make it more flexible, expanded its documentation and made it available on Github under a MIT license. I hope you find it useful.
UPDATED September 2019:
The generalised implementation was extended further and became the FetchContent module, which was added to CMake in 3.11. The module documentation uses GoogleTest in some of its examples.
Using gtest/gmock with CMake is awesome. Not so awesome is when you don’t have a pre-built gtest/gmock available to use. This article demonstrates a convenient way to add them with automated source download and have them build directly as part of your project using add_subdirectory(). Unlike other common approaches, no manual information has to be provided other than the package to download. The approach is general enough to be applied to any CMake-based external project, not just gtest/gmock.